![]() The Standard delivery option uses your budget optimally across the duration of the campaign, while the Accelerate option uses the budget as quickly as possible during the ad duration. Users can like, share, engage in the comments section of these ads or even skip or scroll past the ad. To avoid this, keep your videos between 7 and 15 seconds long. Not only is TikTok known for being a short-form video app, but businesses run the risk of losing user interest if ads are too long. Please refer to the table below for the video ad specifications that apply to the TikTok ad placements, Global App Bundle, and Pangle placements. Video Shopping Ads are shoppable videos that take users seamlessly from the For You page to checkout. Video in-feed ads can be up to 60 seconds long, but we recommend creating video ads between 9 to 15 seconds for higher engagement. While the maximum length of TikTok videos has increased to 10 minutes, it’s best to keep ads short on the platform. Video Ads Specifications TikTok Ads Manager supports both image and video ad formats. ![]() After all this, you’ll be asked to define at which speed you want your TikTok ad budget to spend. Creators can make both image and video in-feed ads directly through the TikTok ad manager interface. ![]()
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